I-Lululemon, ethathwa njenge "Nike elandelayo", iphinda ibe lelona qela lezemidlalo liqhuba kakuhle kulo nyaka.
Ngokutsho kweFashion Business News, kwiinyanga ezintathu eziphelile ngoNovemba 3, ukuthengiswa kwempahla yezemidlalo ye-yoga yaseCanada i-lululemon inyuke nge-22.5% ngonyaka ukuya kwi-US $ 916 yezigidi, iphezulu kunokulindela abahlalutyi. Irekhode izikhundla eziphindwe kabini kwiikota ezili-10 ezilandelelanayo. Inani elipheleleyo lomyinge wengeniso ibiyi-55.1%. Inzuzo yokusebenza inyuke nge-29% ukuya kwi-176 yezigidi zeedola zaseMelika. Kwiinyanga ezilithoba zokuqala zalo nyaka, ukuthengiswa kwe-lululemon kwenyuka i-21.7% ukuya kwi-2.581 yeebhiliyoni zeedola.
Ngexesha lokunika ingxelo, ukuthengiswa kwempahla yamadoda, i-e-commerce kunye neemarike zamazwe ngamazwe zaba yeyona nto iqhuba ukukhula kwentsebenzo yelululemon. Phakathi kwabo, ukuthengiswa kweengubo zamadoda kwikota yesithathu kunyuke nge-38%, kwaye ukuthengiswa kweshishini leengubo zabasetyhini kunyuke nge-20%. Ukuthengiswa kwamashaneli kukhuphuke nge-30. Ingeniso evela kwimarike yamazwe ngamazwe inyuke nge-35%, kunye nokuthengiswa kwe-brand kwi-market market yasekhaya yaseMntla Melika yenyuka nge-21%.
Ngokubanzi, i-lululemon isakhula. I-CEO uCalvin McDonald uthe kwingxelo yezemali ukuba ukukhula okuqhubekayo kokusebenza kubangelwa ikakhulu kunxibelelwano oluzinzileyo noluthembekileyo olusekwe yi-brand kunye nabathengi emhlabeni jikelele. Isicwangciso senguqu awasicebisayo emva kokuthatha isikhundla siqala ukusebenza kancinci kancinci.
UCalvin McDonald wonyulwa njenge-CEO yelululemon ngoJulayi wonyaka ophelileyo. Emva kokuthatha isikhundla, wanyusela i-Sun Choe kwigosa eliyintloko lemveliso, eqala amathuba amatsha e-brand. I-Sun Choe isebenzele iimveliso zefashoni ezininzi ezinje ngoMarc Jacobs, i-Urban Outfitters kunye ne-Madewell enamava atyebileyo afanelekileyo kunye nemvakalelo ebukhali yefashoni. Uyazi ukuba kwi-2017, i-lululemon yalinganiswa njengenye yezinto ezincinci ezipholileyo kunye nezincinci ezaziwa kakhulu yiGeneration Z e-United States.
Ngo-Epreli ka-2019, uLululemon wabamba intlanganiso yakhe yokuqala yabanini-zabelo kwaye wabhengeza isicwangciso esitsha sobuchule. Ithathe isigqibo sokwandisa kukhathalelo lomntu kunye neendawo zokunxiba zamadoda ukufezekisa ukukhula okukhulu kophawu. Iceba ukukabini igrossintengiso kwimarike yamazwe ngamazwe.
