Ka 24:00 ka la 11 Pulungoana, palo ea ho qetela ea GMV e ne e behiloe ho li-yuan tse limilione tse likete tse 498.2 ho Tmall. Hammoho le JD.com, e behileng kakaretso ea odara ea li-yuan tse fetang limilione tse likete tse 271.5, mokete oa mabenkele oa e-commerce oa selemo sena o nkileng matsatsi a 11.qetile.
Bakeng sa 2020 tlas'a seoa sena, phetisetso ea khoebo ea e-commerce le phatlalatso e pharalletseng e fetohile sepheo sa mefuta e mengata ea bareki.. Ho ea ka 'muelli oa Tmall,pelemotsotso o le mong ho La 11 November, Nike le Adidas ke tsa pelemefutaho etsa li-yuan tse limilione tse 100, ho ba moetapele oa tšebeliso ea lipapali.
Lets'oao la lehaeAntaha a etsa joaloinehela. 11 ea eona.Kakaretso ea 11 e fihlile li-yuan tse limilione tse likete tse 2.84, keketseho ea 53% ho feta selemong se fetileng. Amme phaello ea selemo le selemo ea khoebo ea e-commerce e feta li-yuan tse limilione tse likete tse 10.
Lethathamong la selemo le selemo la maemo a lipapali a Tmall, lihlopha tse leshome tse holimo ka ho fetisisa tsa liaparo tsa lipapali ke: Nike, Adidas, Li Ning, Anta, FILA, Puma, JORDAN, Vans, Skechers le New Balance.
Li NingKhampani e phatlalalitse thekiso ea lebenkele la mabenkele la Tmall, e leng kakaretso ea li-yuan tse limilione tse 770.Sehlopha sa Xtepe phatlalalitse kakaretso ea li-yuan tse limilione tse 530 ho habeli 11 bakeng sa mefuta eohle le likanale tsa marang-rang, keketseho ea selemo le selemo ea 50%.
Ntle le mefuta ea lipapali tsa lapeng, mefuta e meng ea lipapali tsa machabeng le eona e lokolotse litlaleho tsa ntoa tse 11 habeli:
Skechers,2020 11.Lithekiso tsa e-commerce tse 11 li feta li-yuan tse limilione tse likete tse 1, keketseho ea selemo le selemo ea 45%;Kappathekiso ea li-omni-channel e feta li-yuan tse limilione tse 125, keketseho ea selemo le selemo ea 39%; Vans e ile ea rekisoa ka metsotso e 24 le metsotsoana e 14 ho ea pele11.11, mme kakaretso ea eona e feta limilione tse 50.
Tlaleho ea tlhahlobo ea "2020 Chinese Consumers" e phatlalalitsoeng ke McKinsey e bonts'a hore boholo bareki ba phehella bophelo bo botle. Themaikutlo a bophelo bo botleis ka ho eketseha ho ama boitšoaro ba bareki.
Mabenkele a kantle ho marang-rang a lihlahisoa tsa lipapali tsa 2020 kaofela a utloile bohloko. Themefuta e fapaneng yamocha oa marang-rangs ba fetohiletsela e kgolobakeng sa lihlahisoa tse kholo tsa lipapali.
