Moo u ka rekang tengliaparo tse chesang tsa yoga? Eya ho KeepApp!
Mmarakeng oa lichelete, motho e mong le e mong o tšoaile Keep to Peloton (PTON.O), k'hamphani e bohlale ea boikoetliso 'marakeng oa matsete oa U.S.
Hoo e ka bang 80% ea lekeno la Peloton le tsoa lihlahisoa tsa boikoetliso, 'me 20% e tsoa ho lipeeletso.
Keep le Peloton li na le sebopeho se tšoanang sa phaello. Ka 2020, Keep fihlele phaello e akaretsang. Khoebo ea thepa ea bareki e kentse letsoho tekanyo e kholo ka ho fetisisa ea thekiso, ka thekiso ea selemo le selemo ka tatellano ea 1 bilione ea RMB. Har'a bona, baesekele e sa tsoa qalisoa ea Keep smart spinning e behiloe NO.1 nakong ea 11.11 ka thekiso ea lihlahisoa tse tšoanang. Hona joale, thekiso ea selemo le selemo ea lihlahisoa tsa bareki ba Keep sports e ntse e eketseha ka 100%.
Ho sa le joalo, Keep Mall e na le lihlahisoa tse ngata, 'me lihlopha li fapane ho feta Peloton. Li arotsoe ka "li-smarts tsa lapeng, lijo tse phetseng hantle, lipetja tsa lipapali,liaparo tsa yoga bakeng sa basali, lipapali liaparo tsa banna, ho ikoetlisa ka tlung, ho matha ka ntle, yoga le ho thuisa, lisebelisoa tsa tšireletso tsa lipapali, boloka "peripheral" 10 modules.Tanka ea boikoetliso e khaotsoeng, li-leggings tse phahameng tse nang le lipokothong, letlalo la 'mala oa lipapali bra, u ka e fumana ho KEEP.
Ka seoa sa 2020, theko ea setoko sa Peloton e nyolohile ho tloha bonyane ho $17. Ho tloha ka Pherekhong 2021, e nyolohile ka makhetlo a ka bang 10, 'me boleng ba eona ba mmaraka bo fihlile ho $43 bilione. Ntle le lintlha tse kholo joalo ka chelete, le leng la mabaka a bohlokoa ke hore ho tloha ka Hlakubele 2020, libaka tsa boikoetliso tsa setso tsa Amerika li koetsoe ka lebaka la seoa sena. Peloton, e shebaneng le boikoetliso ba lapeng, e hlahisitse keketseho ea basebelisi le ts'ebetso.
Ka mokhoa o ts'oanang le Peloton, Keep le eona e kentse ts'ebetso e ntseng e phahama ea letsatsi le letsatsi nakong ea ho behelloa ka thoko.
Karolong ea bobeli ea 2020, Keep o ile a qala ts'ebeletso ea phatlalatso ea inthaneteng e hokahaneng le lisebelisoa tse bohlale, tse ts'oanang haholo le "sehlahisoa (software le hardware) + content" ea Peloton ea mofuta oa khoebo o notlellang sebakeng sa boikoetliso ba lapeng.
Qalong ea seoa sena, ka kopanelo e ile ea qala "kemiso e felletseng ea lipapali tsa marang-rang" le mekhatlo e mengata ea lipapali, e bokella litaba tsa lipapali tsa lapeng tsa boleng bo holimo ho tsoa mekheng eohle ho KeepApp, 'me ea ipiletsa ho batho ka tsela e monate ea ho ba le seabo. . Ka matla a kopaneng a Keep le balekane ba eona, basebelisi ba fetang limilione tse 56.5 ba kene ketsahalong ea motsamao oa lapeng.
