Lululemon ma bixisodharka yoga raqiis ah, halkii qiimuhu waa sarreeyaa. Waa maxay sixirku?
Lululemon, oo loo arko inay tahay "Nike soo socda", ayaa mar kale noqonaysa kooxda dharka isboortiga ugu waxqabadka wanaagsan sanadkan.
Waaleggings jimicsiga iyo set rajabeeto, oo lagu daray leggings jimicsigaayaa noqday mid suuqa ku dhacay. Waxay kaloo bixisaadharka jimicsiga joogtada ah.
Sida laga soo xigtay Business Business News, saddexdii bilood ee dhammaatay Noofambar 3, iibinta lululemon ayaa kor u kacday 22.5% sannadkiiba ilaa US $ 916 milyan, oo ka sarreeya filashooyinka falanqeeyayaasha. Waxay diiwaangelisay boosas labanlaab ah 10 rubuc oo isku xigta. Tirada guud ee faa'iidada guud waxay ahayd 55.1%. Faa'iidada shaqaynaysa ayaa kor u kacday 29% ilaa 176 milyan oo doolarka Maraykanka ah. Sagaalkii bilood ee ugu horreeyay sanadkan, iibka Lululemon wuxuu kacay 21.7% ilaa $2.581 bilyan.
Lululemon waxa ay Vietnam ku leedahay soo saaraha dharka jimicsiga oo leh Silsilad Supplys Mas'uul ah.
Inta lagu jiro muddada warbixinta, iibka eedharka isboortiga ee ragga, ganacsiga e-commerce iyo suuqyada caalamiga ah ayaa noqday xoogga ugu muhiimsan ee kobaca waxqabadka Lululemon. Kuwaas waxaa ka mid ah, iibinta dharka ragga ee rubuci saddexaad ayaa kor u kacay 38%, iyo iibinta haweenka asaasiga ah. yoga ka shaqeyso dharka ganacsiga ayaa kor u kacay 20%. Dakhliga suuqyada caalamiga ah ayaa kor u kacay 35%, iyo iibinta summada ee suuqyada gudaha ee Waqooyiga Ameerika ayaa kor u kacay 21%.
Guud ahaan, lululemon ayaa wali kor u sii kacaysa. Maamulaha guud ee Calvin McDonald ayaa ku sheegay bayaanka maaliyadeed in kobaca soo socda ee wax qabadku uu inta badan sabab u yahay isku xidhka xasiloon ee la isku halayn karo ee ka dhexeeya astaanta iyo macaamiisha adduunka oo dhan. Qorshaha horumarineed ee uu soo jeediyay ka dib markii uu xafiiska la wareegay ayaa si tartiib tartiib ah u dhaqan galaya.
Calvin McDonald waxaa loo magacaabay maamulaha guud ee lululemon bishii Luulyo ee sannadkii hore. Ka dib markii uu xafiiska qabtay, wuxuu u dallacsiiyay Sun Choe sarkaal sare oo wax soo saar ah, isagoo bilaabay fursado cusub oo sumadda. Sun Choe waxay u shaqeysay noocyo badan oo moodada ah sida Marc Jacobs, Urban Outfitters iyo Madewell oo leh khibrad qani ah oo laxiriirta iyo dareenka moodada. Waad ogtahay in 2017, lululemon lagu qiimeeyay mid ka mid ah noocyada moodada ugu yar uguna caansan ee Generation Z ee Mareykanka.
Bishii Abriil 2019, Lululemon waxay qabatay shirkeedii ugu horreeyay ee saamiley waxayna ku dhawaaqday qorshe cusub oo istaraatiijiyadeed. Waxay go'aansatay in ay ballaariso daryeelka shakhsi ahaaneed iyo beeraha ragga si loo gaaro korriin weyn oo calaamad ah. Waxa ay qorshaynaysaa in ay laba jibaarto iibka guud ee suuqyada caalamiga ah.
