Halkee laga iibsanayaadharka yoga kulul? Tag KeepApp!

 

Suuqa raasumaalka, qof kastaa wuxuu cabiray Keep to Peloton (PTON.O), oo ah shirkad fayow oo caqli badan oo ku taal suuqa saamiyada Maraykanka.

Qiyaastii 80% dakhliga Peloton wuxuu ka yimaadaa alaabta jir dhiska, iyo 20% waxay ka timaaddaa nuxurka isdiiwaangelinta.

 

Keep iyo Peloton waxay leeyihiin qaab-dhismeed faa'iido leh. 2020, Keep waxay gaadhay faa'iidada guud. Ganacsiga badeecadaha macmiisha ayaa ka qayb qaatay qiyaasta iibka ee ugu weyn, iyada oo iibka sanadlaha ah uu ahaa 1 bilyan RMB. Waxaa ka mid ah, baaskiilada cusub ee dhowaan la furay ee Keep smart baaskiil ayaa gashay NO.1 intii lagu jiray 11.11 ee beddelka alaabada la midka ah. Waqtigan xaadirka ah, iibka sanadlaha ah ee alaabta macaamiisha ciyaaraha Keep ayaa kordhay 100%.

 

Dhanka kale, Keep Mall waxay leedahay tiro badan oo badeecooyin ah, qaybahana way ka duwan yihiin Peloton. Waxay u kala qaybsan yihiin " smarts home, cunto caafimaad leh, jijimooyinka ciyaaraha,xirashada yoga ee haweenka, dharka ragga ee isboortiga, Jimicsiga gudaha, orodka dibadda, yoga iyo ka fiirsashada, Qalabka ilaalinta ciyaaraha, ilaali durugsan" 10 qaybood.Taangiga jimicsiga gooyay, lugaha dhexda dheer ee jeebabka leh, rajabeeto midabka maqaarka, waxaad ka heli kartaa ILAALI.

 

 

Cudurka faafa ee 2020, qiimaha saamiyada Peloton ayaa ka kacay ugu yaraan $17. Laga bilaabo Janaayo 2021, waxay kor u kacday ku dhawaad ​​10 jeer, waxaana qiimihiisu suuqa uu gaaray $43 bilyan. Marka lagu daro arrimaha macro-sida lacagta, mid ka mid ah sababaha muhiimka ah ayaa ah tan iyo Maarso 2020, jimicsi dhaqameedka Mareykanka ayaa la xiray cudurka faafa. Peloton, oo diiradda saarta jirdhiska guriga, ayaa keentay kororka isticmaalayaasha iyo waxqabadka.

 

Si la mid ah sidii Peloton, Hayso sidoo kale waxay keentay dhaqdhaqaaq maalinle ah oo cirka isku shareeray inta lagu jiro xilliga karantiilka.

 

 

Qaybtii labaad ee 2020, Keep waxay bilawday adeeg baahinta tooska ah ee khadka tooska ah oo ku xidhan qalab casri ah, kaas oo aad ula mid ah Peloton's "alaabta (software iyo hardware) + content" qaabka ganacsi ee quful goobta jimicsiga guriga.

 

Bilawgii cudurkan, si wada jir ah ayaa loo bilaabay "jadwalka baahinta ciyaaraha tooska ah ee shabakada" oo ay weheliyaan tiro ururo isboorti ah, waxay soo ururiyeen agab isboorti oo tayo sare leh dhammaan dhinacyada KeepApp, waxayna ka codsadeen dadka qaab madadaalo leh oo baahinta tooska ah . Awoodda wadajirka ah ee Keep iyo la-hawlgalayaasheeda, in ka badan 56.5 milyan isticmaale ayaa ku biiray dhacdada dhaqdhaqaaqa guriga.