Lululemon, oo loo arko inay tahay "Nike soo socda", ayaa mar kale noqonaysa kooxda dharka isboortiga ugu waxqabadka wanaagsan sanadkan.

 

Sida laga soo xigtay Business Business News, saddexdii bilood ee dhammaatay Noofambar 3, iibinta dharka isboortiga ee Canadian yoga ee sumadda lululemon ayaa kor u kacday 22.5% sanad-sanadka ilaa US $ 916 milyan, oo ka sarreeya filashooyinka falanqeeyayaasha. Waxay diiwaangelisay boosas labanlaab ah 10 rubuc oo isku xigta. Tirada guud ee faa'iidada guud waxay ahayd 55.1%. Faa'iidada shaqaynaysa ayaa kor u kacday 29% ilaa 176 milyan oo doolarka Maraykanka ah. Sagaalkii bilood ee ugu horreeyay sanadkan, iibka Lululemon wuxuu kacay 21.7% ilaa $2.581 bilyan.

 

 

Inta lagu jiro xilliga warbixinta, iibinta dharka ragga, ganacsiga e-commerce iyo suuqyada caalamiga ah ayaa noqday xoogga ugu muhiimsan ee kobcinta waxqabadka lululemon. Kuwaas waxaa ka mid ah, iibinta dharka ragga ee rubuci saddexaad ayaa kor u kacay 38%, iyo iibinta ganacsiga dharka dumarka ee asaasiga ah ayaa kor u kacay 20%. Iibka kanaalka ayaa kor u kacay 30. Dakhliga ka soo gala suuqa caalamiga ah ayaa kor u kacay 35%, iyo iibinta summada suuqyada gudaha ee Waqooyiga Ameerika ayaa kor u kacay 21%.

 

 

Guud ahaan, lululemon ayaa wali kor u sii kacaysa. Maamulaha guud ee Calvin McDonald ayaa ku sheegay bayaan maaliyadeedka in koritaanka joogtada ah ee waxqabadku uu inta badan sabab u yahay isku xirnaanta xasilloon oo la isku halleyn karo oo ay dejisay astaanta macaamiisha adduunka oo dhan. Qorshaha isbeddelka ee uu soo jeediyay ka dib markii uu xafiiska la wareegay ayaa si tartiib tartiib ah u dhaqan galaya.

 

Calvin McDonald waxaa loo magacaabay maamulaha guud ee lululemon bishii Luulyo ee sannadkii hore. Ka dib markii uu xafiiska qabtay, wuxuu u dallacsiiyay Sun Choe sarkaal sare oo wax soo saar ah, isagoo bilaabay fursado cusub oo sumadda. Sun Choe waxay u shaqeysay noocyo badan oo moodada ah sida Marc Jacobs, Urban Outfitters iyo Madewell oo leh khibrad qani ah oo laxiriirta iyo dareenka moodada. Waad ogtahay in 2017, lululemon lagu qiimeeyay mid ka mid ah noocyada moodada ugu yar uguna caansan ee Generation Z ee Mareykanka.

 

Bishii Abriil 2019, Lululemon waxay qabatay shirkeedii ugu horreeyay ee saamiley waxayna ku dhawaaqday qorshe cusub oo istaraatiijiyadeed. Waxay go'aansatay in ay ballaariso daryeelka shakhsi ahaaneed iyo beeraha ragga si loo gaaro korriin weyn oo calaamad ah. Waxa u qorshaysanlabanlaaban ahguudiibka suuqyada caalamiga ah.