Akafuridzirwa naLululemon, Vuori, ane chinangwa chepakutanga chaive chekugadzirazvipfeko zvemitambo zvine tsikanokuda kwavarume, yakabva pa0 kusvikira kumamirioni 200 emadhora eU.S. uye ipapo kusvika kumabhiriyoni mana eU.S. Iyo budiriro inogona kurondedzerwa sekukurumidza, uye inogona kunzi nyowani yemitambo fashoni brand iri padyo ne "inotevera lululemon".

 

 

Uye se "Kufara papasi rine hutano" yakanyorwa pawebhusaiti yepamutemo yeVuori, kuzvipira kwekusimba kunobatsirawo kuwedzera simba rayo munharaunda, kunyanya pakati pevechidiki.

 

 

 

 

 

Vuori anovimbisa kuwana 80% yemachira emhando yakagadzirwajira repurasitiki rakagadzirwazvepanosvika 2022, uye kuderedza kushandiswa kwemapurasitiki muchikamu chekugovera ne80%. Parizvino, 50% yezvigadzirwa zvemhando inogadzirwa nezvinhu zvinogara:chengetedza jiraakagadzirwa kubva kumabhodhoro epurasitiki akadzokororwa, ECONYL naironi yakagadzirwazve kubva kune akadzokororwa mambure ekuredza naironi uye imwe tsvina yenaironi, nedonje rakasimbiswa. Pamusoro pezvo, Vuori akapa mari mapurojekiti anobatsira kurwisa kudziya kwepasirese kubvisa 100% yeakananga uye isina kunanga kabhoni emissions kubva mukushanda nekugadzira.

 

 

Vuori achangobva kuzivisa kuti yakasaina chibvumirano nesurfer uye wezvemamiriro ekunze Rob Machado. Machado achashanda seyekutanga brand "Investment in Happiness Ambassador" kubatsiraeco friendly athletic wearbrand inosimudzira kuzvipira kwayo kune inoenderera mberi.

 

 

 

 

Usamborasikirwe MARI INTERNAT BRAND

 

Kudla haasati aburitsa chiyero chekutengesa chemhando iripo. Zvisinei, Kudla achangobva kutaura mubvunzurudzo newebsite yeUnited States Glossy.co kuti Vuori yakawedzera chinyararire pamwero wepagore we250% kubva pakuvambwa kwayo muna 2015. Mumakore maviri apfuura, nhamba yevashandi vechiratidzo munyika yose yakawedzera kubva. isingasviki 100 kusvika 450.

 

 

 

Kuenzaniswa nekukura kwemari, Vuori inogona kuita hanya zvakanyanya nezve pundutso. Kudla akaburitsa: Vuori yave nemari kubva payakatangwa.

 

 

"Homwe yedu yekutanga iUS $ 2 miriyoni yandakaunganidza kubva kushamwari nemhuri. Kubva muchiratidzo pamwe chete, tine hanya kuti tingaite purofiti here. Uyu ungava musiyano pakati pedu navo." Vuori akawedzera.

 

 

 

 

GARA KUSIMBISA ZVINOGONA

 

Muna 2016, gore rechipiri rekugadzwa kwayo, Vuori yakavhura chitoro chayo chekutanga muEncinitas. Denda risati ratanga, Vuori akange avhura zvitoro zvishanu, zvina zvaive muSouthern California uye chimwe chiri muSan Francisco. Yakatovhura zvitoro 9 muUnited States.

 

 

Mumamiriro ezvinhu ekutengesa kwepasirese akatarisana nematambudziko, Vuori achiri netarisiro pamusoro pemusika wekunze. Vuori anoronga kuvhura zvimwe zvitoro zvishanu gore rino, uye huwandu hwezvitoro zana panosvika 2026.

 

 

 

VAKAI COMUNITY COMUNENCE SYSTEM

 

Kubva payakavambwa, Vuori agara akazvipira kuendesa mararamiro ane hutano uyeEthical activewearyeSouthern California kune vatengi. Inokoka vatambi vane hunyanzvi, varairidzi uye kusimba/yoga varairidzi kuti vabatane, uye vanomaka #therisetheshine uye @vuoriclothing pamapuratifomu emagariro kukurudzira vamwe. Saizvozvo, ava vanofurira vanogona kunakidzwa ne40% chigadzirwa kuderedzwa.

 

 

 

Mwedzi uno, gymnast Olivia Dunne, ane makore makumi maviri nemasere okukura wekuCanada akaremara, mutambi uye modhi Allison Lang, uye munyori uye murairidzi wesimba Chrissy King vari pakati pavo.

 

 

 

Kudla akati, "Kubva pakutanga, zano redu rekutanga raive rekuisa chigadzirwa mumaoko evane simba munharaunda."