Ahumekewe na lululemon, Vuori, umugambi we wambere wari uwo kuremaimyambarire ya siporoku bagabo, yavuye kuri miliyoni 0 kugeza kuri miliyoni 200 z'amadolari y'Amerika hanyuma agera kuri miliyari 4 z'amadolari y'Amerika mu myaka itandatu. Iterambere rishobora gusobanurwa nkihuta, kandi rishobora kwitwa imideli mishya yimikino yimikino yegereye "ubutaha lululemon".
Kandi nka "Ibyishimo ku mubumbe muzima" byashyizwe ku rubuga rwemewe rwa Vuori, kwiyemeza kuramba nabyo bifasha kwagura uruhare mu baturage, cyane cyane mu rubyiruko.
Vuori isezeranya kugera kuri 80% yimyenda yikirango ikozweimyenda ya plastikimuri 2022, no kugabanya ikoreshwa rya plastike murwego rwo gutanga 80%. Kugeza ubu, 50% by'ibicuruzwa biranga bikozwe mu bikoresho birambye:gusubiramo imyendabikozwe mu macupa ya pulasitiki yatunganijwe neza, ECONYL nylon ikozwe mu rushundura rwa nylon rwongeye kuroba hamwe n’indi myanda ya nylon, hamwe n’ipamba kama yemewe. Byongeye kandi, Vuori yateye inkunga imishinga ifasha kurwanya ubushyuhe bw’isi kugira ngo ikureho 100% byangiza imyuka ya karubone itaziguye kandi itaziguye mu bikorwa no mu nganda.
Vuori aherutse gutangaza ko yasinyanye amasezerano na Rob Machado ushinzwe ibidukikije n'ibidukikije. Machado azakora nka marike yambere "Ishoramari mubyishimo Ambasaderi" kugirango afasheibidukikije byimikino ngororamubiriikirango giteza imbere ubwitange bwiterambere rirambye.
NTUKIGERE GUTAKAZA AMAFARANGA MPUZAMAHANGA
Kudla ntabwo yatangaje igipimo cy’ibicuruzwa bigezweho. Icyakora, Kudla aherutse kuvuga mu kiganiro yagiranye n’urubuga rwo muri Amerika Glossy.co ko Vuori yazamutse bucece ku gipimo cya buri mwaka kingana na 250% kuva yashingwa mu 2015. Mu myaka ibiri ishize, umubare w’abakozi b’ikirango mu gihugu hose wiyongereye kuva kuri munsi ya 100 kugeza 450.
Ugereranije no kwiyongera kwinjiza, Vuori irashobora kwita cyane kubyunguka. Kudla yatangaje: Vuori yungutse kuva yatangizwa.
"Ikigega cyacu cya mbere ni miliyoni 2 z'amadolari y'Amerika nakusanyije mu nshuti n'umuryango. Duhereye ku kirango hamwe, duhangayikishijwe no kumenya niba dushobora kubona inyungu. Iri rishobora kuba itandukaniro riri hagati yacu na bo." Vuori yongeyeho.
BURUNDI GUSHYIRA MU BIKORWA
Muri 2016, umwaka wa kabiri yashinzwe, Vuori yafunguye ububiko bwayo bwa mbere muri Encinitas. Mbere y’icyorezo cy’icyorezo, Vuori yari yafunguye amaduka 5, 4 muri yo akaba yari mu majyepfo ya Californiya naho 1 yari i San Francisco. Ifunguye amaduka 9 muri Amerika.
Mu rwego rwo kugurisha umubiri ku isi uhura ningorane, Vuori aracyafite icyizere ku isoko rya interineti. Vuori irateganya gufungura andi maduka 5 muri uyu mwaka, hamwe n’ububiko 100 muri 2026.
KUBAKA SYSTEM Y’ABATURAGE
Kuva yashingwa, Vuori yamye yiyemeje gutanga ubuzima bwiza kandiimyambarire ikoray'Amajyepfo ya Californiya kubakoresha. Irahamagarira abakinnyi babigize umwuga, abatoza hamwe na fitness / yoga abigisha kwitabira, kandi baranga #therisetheshine na @vuoriclothing kurubuga rusange kugirango bashishikarize abandi. Mu buryo nk'ubwo, abafite uruhare runini barashobora kugabanyirizwa ibicuruzwa 40%.
Muri uku kwezi, umukinnyi w'imikino ngororamubiri Olivia Dunne, umusore w’imyaka 28 w’umunyakanada waciwe, umukinnyi n’umunyamideli Allison Lang, hamwe n’umwanditsi n’umutoza Chrissy King bari muri bo.
Kudla yagize ati: “Kuva mu ntangiriro, ingamba zacu z'ibanze kwari ugushyira ibicuruzwa mu maboko y'abaturage bakomeye.”
