sylphlike loli' kufalikira pakati pa achinyamata

Kuyambira kukwera kwamasewera ndi zosangalatsa ku North America mu 2014, zadziwikanso ku China m'zaka zaposachedwa. Pansi pa chikhalidwe ichi, yoweyula akazima leggings olimba a popbizinesi idawonekeranso ku China chakumapeto kwa 2015, ndipo "sylphlike loli" ndiyodziwika bwino.

 

 

Mu Januware 2015, wolemba mabulogu olimba Chen Nuanyang adatsegula shopu ya Taobao yotchedwa "sylphlike loli", akugulitsagym leggings ndi bra seti, capri legging. Panthawiyo, Chen Nuanyang anali atayika kale gulu la mafani okhulupirika pa Weibo, ndipo mafani awa adakhalanso ogula oyamba. Mu Seputembala 2015, poganizira zanthawi yayitali ya IP yamunthu, "sylphlike loli" idayamba kusokoneza ndikukhazikitsazolimbitsa thupi leggingssitolo yapamwamba pa Tmall.

 

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Atalowa ku Tmall, "sylphlike loli" yakula pang'onopang'ono kukhala mtundu wapamwamba kwambiri wamasewera pagulu la Tao chifukwa chokweza mosalekeza mumayendedwe ogulitsa komansozolimbitsa thupimankhwala, komanso apamwamba magalimoto ntchito bwino. Mu 2017, "sylphlike loli" adalandira ndalama zambiri kuchokera ku Dynamic Capital, yomwe ndi thumba lazachuma lazamasewera lomwe limathandizidwa ndi Guirenniao, Hupu Sports ndi Jinglin Capital Management Co., Ltd.

 

Pofika mu 2020, kugulitsa kowonjezereka kwa "sylphlike loli" kwafika zidutswa 16 miliyoni.

 

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Chen Nuanyang adati gululi lili kale ndi kuthekera kotsekeka kwa "kujambula-kafukufuku ndi chitukuko chopereka chithandizo chamalonda". Kuthyola ndi kukweza ma brand akhala ntchito zazikulu za chaka chino. Ngati awerengedwa ngati GMV, cholinga chake ndi 1 biliyoni.

 

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Kuti akwaniritse zolinga ziwirizi, "sylphlike loli" ipitilizabe kuyesetsa mbali zitatu zakukulitsa gulu, kukulitsa njira zogulitsa, ndikukweza mtundu, monga kufulumizitsa kukulitsa njira zotsatsira zakunja, kukulitsa mgwirizano wa anthu otchuka, ndi zina zambiri. "Sylphlike loli" adalengeza mwalamulo mgwirizano wamakina ndi zotsatsa za Elevator.

 

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