Pa Seputembara 8, Everlane, mtundu waku US wokonda zachilengedwe, adalengeza kuti ayimitsa ndikutseka ntchito zogulitsa m'malo ogulitsira a Tmall akunja pa Seputembara 12, ndikuti ntchito zogulitsa ndi kasitomala zidzayimitsidwa pa Okutobala 10.
Everlane adanena polengeza kuti mtunduwo ukusintha mwachangu njira zake zapadziko lonse lapansi komanso masanjidwe ake. "Kuti tibweretse mautumiki ogwirizana kwa makasitomala apadziko lonse lapansi, aganiza zotseka kwakanthawi malo ogulitsira a Tmall akunja."
Everlane adatsegula mwalamulo sitolo ya Tmall kutsidya lina pa Ogasiti 26, 2019, yomwe idawonedwa ngati gawo loyamba kuti mtunduwo ulowe mumsika waku China.
Everlane idakhazikitsidwa pa intaneti mu Novembala 2011, ndicholinga chopatsa ogula zovala zapamwamba komanso zamtengo wapatali, ndipo amakhulupirira mwamphamvu kuti ogula ali ndi ufulu wodziwa zonse zomwe zikuchitika ndikupangitsa kupanga, mayendedwe, ndi mitengo kukhala yowonekera. Everlane amatenga kukhazikika kwa chilengedwe monga mzimu wake wofunikira, amasankha umunthu komanso wokonda zachilengedwe rpet nsalu, imayambitsa mndandanda wa denim yoyera, silika wokonda zachilengedwe ndi zipangizo zobwezerezedwanso, kuphatikizapozovala za yoga za akazi.Ikulonjeza kuti idzachotsa mapulasitiki onse atsopano ku chain chain mu 2021. Gwiritsani ntchito mzimu wowonekera komanso kuteteza chilengedwe. Everlane amalimbikitsa kugwiritsa ntchito zida zobwezerezedwanso, ndipo mndandanda wa ReNew watsimikizika ndikudzipereka: Mabotolo apulasitiki otayidwa 3 miliyoni amabadwanso mwachikondi mndandandawu.
Michael Preysman, ndiye woyambitsa ndi CEO wa Everlane. Nditazindikira kusowa kwa zinthu zotsika mtengo komanso zabwino kwambiri pamsika, ndinaganiza zokhazikitsa mtundu wa Everlane mu 2011-kubweretsa ogula padziko lonse lapansi mndandanda wamtengo wapatali, mapangidwe apamwamba, ndi zovala zapamwamba ,ma leggings olimbitsa thupi ndi seti yapamwamba ndi zowonjezera. Nthawi yomweyo, Everlane adachitapo kanthu kuwonetsa ndikulimbikitsa ogula kuti amvetsetse njira yonse yopangira zinthu. Posiya ochita malonda ndi kulimba mtima kugawana mtengo weniweni ndi phindu la chinthu chilichonse, Preysman wakhala mtsogoleri wotsogola pakugulitsa zinthu zowonekera komanso wosokoneza malamulo amakampani apamwamba.
