Thaum 24:00 Lub Kaum Ib Hlis 11th, tus lej GMV kawg tau kho ntawm 498.2 billion yuan ntawm Tmall. Ua ke nrog JD.com, uas tau tso tag nrho cov nyiaj xaj ntau dua 271.5 billion yuan, xyoo no e-commerce khw carnival uas kav ntev li 11 hnub yogtiav.

 

Rau xyoo 2020 nyob rau hauv kev sib kis, kev hloov pauv ntawm e-lag luam thiab kev tshaj tawm hauv xov xwm tau dhau los ua qhov tseem ceeb ntawm ntau cov neeg siv khoom lag luam. Raws li Tmall tus cev lus,ua ntejib feeb ntawm Kaum ib hlis 11, Nike thiab Adidas yog thawjhomlos ua kev sib tw 100 lab yuan, dhau los ua tus thawj coj hauv kev ua kis las.

 

Lub teb chaws homAntatsis tautso siab rau. Nws 11.11 kev lag luam mus txog 2.84 billion yuan, nce 53% xyoo tas los. And txhua xyoo e-commerce turnover tshaj 10 billion yuan.

 

Nyob rau hauv Tmall txhua xyoo cov kev ua si sab nraum zoov qeb duas, kaum sab saum toj cov khaub ncaws ncaws pob yog: Nike, Adidas, Li Ning, Anta, FILA, Puma, JORDAN, Vans, Skechers thiab New Balance.

 

 

Li NingTuam txhab tshaj tawm kev muag khoom ntawm Tmall flagship khw, tag nrho 770 lab yuan.Xtep Grouptshaj tawm tag nrho ntawm 530 lab yuan nyob rau hauv ob npaug rau 11 rau tag nrho cov hom thiab hauv internet raws, ib xyoo-rau-xyoo nce ntawm 50%.

 

Ntxiv rau cov hom kev ua kis las hauv tsev, qee lub npe kis las thoob ntiaj teb kuj tau tshaj tawm ob npaug 11 kev sib ntaus sib tua cov ntaub ntawv:

Skechers,2020 11.11 e-lag luam muag khoom ntau tshaj 1 billion yuan, ib xyoos ib zaug nce ntawm 45%;Kappaomni-channel muag tshaj 125 lab yuan, ib xyoos ib zaug nce ntawm 39%; Vans mus muag hauv 24 feeb thiab 14 vib nas this11.11, thiab nws cov khoom lag luam tau tshaj 50 lab.

 

 

Daim ntawv ntsuam xyuas "2020 Cov Neeg Siv Khoom Suav" tshaj tawm los ntawm McKinsey qhia tias feem ntau cov neeg siv khoom nrhiav kev noj qab haus huv. Covnoj qab nyob zoo lub tswv yimis nce ntxiv cuam ​​tshuam rau tus cwj pwm ntawm cov neeg siv khoom.

 

Cov khw muag khoom offline ntawm 2020 cov hom kev ua kis las muaj txhua yam kev raug mob. Covntau yam ntawmonline channels tau uatxoj kev lojrau cov hom kev ua si loj.