ʻO Lululemon, i manaʻo ʻia ʻo "Nike aʻe", ua lilo hou i ka hui lole haʻuki maikaʻi loa i kēia makahiki.

 

Wahi a Fashion Business News, i loko o nā mahina ʻekolu i pau i ka lā 3 Nowemapa, ua piʻi ka kūʻai ʻana o nā lole haʻuki yoga Kanada ʻo lululemon i 22.5% i kēlā me kēia makahiki i US $ 916 miliona, ʻoi aku ka kiʻekiʻe ma mua o nā manaʻo o nā mea loiloi. Ua hoʻopaʻa ʻo ia i nā kūlana pālua no 10 mau hapaha. He 55.1% ka nui o ka loaʻa kālā. Ua piʻi ka loaʻa kālā ma ka 29% i ka 176 miliona mau kālā US. I nā mahina ʻeiwa mua o kēia makahiki, ua piʻi ka kūʻai ʻana o lululemon i 21.7% i $2.581 biliona.

 

 

I loko o ka manawa hōʻike, ua lilo ke kūʻai ʻana i nā lole kāne, e-commerce a me nā mākeke honua i mea hoʻoikaika nui no ka ulu ʻana o ka lululemon. Ma waena o lākou, ua piʻi ka kūʻai ʻana o nā lole kāne kāne i ke kolu o ka hapaha e 38%, a ua piʻi ka kūʻai ʻana o nā ʻoihana lole wahine i 20%. Ua piʻi aʻe ke kūʻai aku o Channel ma 30. Ua piʻi ka loaʻa kālā mai ka mākeke honua ma 35%, a ua piʻi ka kūʻai ʻana o ka brand ma ka mākeke kūloko o ʻAmelika ʻĀkau e 21%.

 

 

Ma ka holoʻokoʻa, ke piʻi mau nei ka lululemon. Ua ʻōlelo ʻo CEO Calvin McDonald i loko o ka ʻōlelo kālā e hoʻomau ka ulu ʻana o ka hana ma muli o nā pilina paʻa a hilinaʻi i hoʻokumu ʻia e ka brand me nā mea kūʻai aku a puni ka honua. ʻO ka hoʻolālā hoʻololi āna i manaʻo ai ma hope o ka noho ʻana i ke keʻena ke hoʻokō mālie nei.

 

Ua koho ʻia ʻo Calvin McDonald i Luna Nui o lululemon i Iulai i ka makahiki i hala. Ma hope o ka lawe ʻana i ke keʻena, hoʻolaha ʻo ia iā Sun Choe i luna o ka huahana, e hoʻomaka ana i nā manawa hou no ka brand. Ua hana ʻo Sun Choe no nā hōʻailona ʻano like ʻole e like me Marc Jacobs, Urban Outfitters a me Madewell me ka loaʻa ʻana o ka ʻike kūpono a me ke ʻano o ke ʻano. Ua ʻike ʻoe i ka makahiki 2017, ua helu ʻia ʻo lululemon ʻo ia kekahi o nā hōʻailona liʻiliʻi loa a kaulana ʻole e Generation Z ma United States.

 

I ʻApelila 2019, ua mālama ʻo lululemon i kāna hui mua a hoʻolaha i kahi hoʻolālā hoʻolālā hou. Ua hoʻoholo ʻo ia e hoʻonui i ka mālama pilikino a me nā māla kāne kāne e hoʻokō i ka ulu nui no ka brand. Hoʻolālā ia epapalua kanui loakūʻai ma ka mākeke honua.