Lululemon ya yi wahayi, Vuori, wanda ainihin manufarsa ita ce ƙirƙirarda'a na motsa jiki lalacewana maza, sun tashi daga 0 zuwa dalar Amurka miliyan 200 sannan zuwa dala biliyan 4 a cikin shekaru shida. Ana iya bayyana ci gaban a matsayin mai sauri, kuma ana iya kiran shi sabuwar alamar salon wasanni mafi kusa da "lululemon na gaba".

 

 

Kuma kamar yadda "Mafi Farin Ciki a Duniya mai Lafiya" da aka yi alama akan gidan yanar gizon hukuma na Vuori, sadaukar da kai don dorewa yana taimaka masa fadada tasirinsa a cikin al'umma, musamman a tsakanin matasa.

 

 

 

 

 

Vuori yayi alkawarin cimma kashi 80% na kayan masakun da aka yi da sumasana'anta filastik sake yin fa'idanan da 2022, da kuma rage amfani da robobi a cikin sarkar samar da kayayyaki da kashi 80%. A halin yanzu, kashi 50% na samfuran samfuran ana yin su ne da abubuwa masu dorewa:tsauta masana'antawanda aka yi da kwalabe na robobi da aka sake sarrafa, da nailan ECONYL da aka yi daga gidajen kamun kifi na nailan da aka sake yin fa'ida da sauran sharar nailan, da kuma audugar da aka tabbatar. Bugu da kari, Vuori ta ba da tallafin ayyukan da ke taimakawa yaki da dumamar yanayi don kawar da kashi 100% na iskar carbon kai tsaye da kai tsaye daga ayyuka da masana'antu.

 

 

Kwanan nan Vuori ta sanar da cewa ta rattaba hannu kan wata yarjejeniya tare da mai kula da muhalli Rob Machado. Machado zai yi aiki a matsayin alama ta farko "Zuba jari a Farin Ciki Ambassador" don taimaka waeco abokantaka na motsa jiki lalacewaAlamar tana haɓaka sadaukarwarta don ci gaba mai dorewa.

 

 

 

 

KADA KA YI RASHIN KUDI INTERNAT BRAND

 

Kudla bai bayyana sikelin tallace-tallacen na yanzu ba. Duk da haka, Kudla kwanan nan ya bayyana a cikin wata hira da gidan yanar gizon Amurka Glossy.co cewa Vuori ya girma cikin nutsuwa a cikin adadin shekara-shekara na 250% tun lokacin da aka kafa shi a cikin 2015. A cikin shekaru biyu da suka gabata, adadin ma'aikatan wannan alama ya karu a duk faɗin ƙasar daga kasa da 100 zuwa 450.

 

 

 

Idan aka kwatanta da haɓakar kudaden shiga, Vuori na iya kula da samun riba sosai. Kudla ya bayyana: Vuori yana da riba tun lokacin ƙaddamar da shi.

 

 

"Asusun mu na farko shine dalar Amurka miliyan 2 da na samo daga abokai da 'yan uwa. Daga alamar tare, mun damu da ko za mu iya samun riba. Wannan yana iya zama bambanci tsakaninmu da su." Vuori ya kara da cewa.

 

 

 

 

KYAUTATA KYAUTA A KAYA

 

A cikin 2016, shekara ta biyu na kafuwarta, Vuori ya buɗe kantin sayar da tutocinsa na farko a Encinitas. Kafin barkewar cutar, Vuori ya buɗe shaguna 5, 4 daga cikinsu suna Kudancin California kuma 1 yana cikin San Francisco. Tuni ya bude shaguna 9 a Amurka.

 

 

A cikin mahallin dillalan jiki na duniya da ke fuskantar matsaloli, Vuori har yanzu yana da kyakkyawan fata game da kasuwar layi. Vuori yana shirin buɗe ƙarin shaguna 5 a wannan shekara, kuma jimillar shaguna 100 nan da 2026.

 

 

 

GINA TSARIN RAGE RASHIN AL'UMMA

 

Tun lokacin da aka kafa ta, Vuori koyaushe ta himmatu don isar da ingantaccen salon rayuwa dakayan aiki na ɗa'ana Kudancin California ga masu amfani. Yana gayyatar ƙwararrun 'yan wasa, masu horarwa da masu koyar da motsa jiki/yoga don shiga, kuma suna yiwa alama #therisetheshine da @vuoriclothing akan dandamalin zamantakewa don ƙarfafa wasu. Daidai, waɗannan masu tasiri na iya jin daɗin rangwamen samfur 40%.

 

 

 

A wannan watan, 'yar wasan motsa jiki Olivia Dunne, 'yar kasar Kanada mai shekaru 28, dan wasa kuma abin koyi Allison Lang, da marubuci kuma mai horar da karfi Chrissy King suna cikin su.

 

 

 

Kudla ya ce, "Daga farko, dabararmu ta farko ita ce sanya samfurin a hannun membobin al'umma masu tasiri."