A ranar 8 ga Satumba, Everlane, wata alama ce ta keɓaɓɓiyar yanayin muhalli ta Amurka, ta ba da sanarwar cewa za ta dakatar da rufe sabis na tallace-tallace na shagunan tutocin Tmall na ketare a ranar 12 ga Satumba, kuma za a dakatar da tallace-tallace da sabis na sabis na abokin ciniki a ranar 10 ga Oktoba.

 

 

Everlane ya fada a cikin sanarwar cewa alamar tana daidaita dabarunta da tsarinta na duniya. "Don kawo ƙarin sabis na haɗin kai ga abokan cinikin duniya, an yanke shawarar rufe shagunan tukwane na Tmall na ɗan lokaci."

Everlane a hukumance ya buɗe wani kantin sayar da tutocin Tmall na ketare a ranar 26 ga Agusta, 2019, wanda aka ɗauka a matsayin matakin farko na alamar ta shiga kasuwar Sinawa.

 

 

 

An ƙaddamar da Everlane akan layi a cikin Nuwamba 2011, yana nufin samar wa masu amfani da kayan sawa na gargajiya da farashi masu inganci masu inganci da jeri na kayan haɗi, kuma da tabbaci ga cewa masu amfani suna da 'yancin sanin duk tsarin da samar da, sufuri, da farashin farashi a bayyane. Everlane yana ɗaukar dorewar muhalli a matsayin ainihin ruhinsa, yana zaɓar ɗan adam da abokantaka na muhalli m masana'anta, ƙaddamar da jerin denim mai tsabta, siliki mai dacewa da muhalli da kayan da aka sake yin fa'ida, ciki har dayoga tufafi ga mata.Ya yi alkawarin cire duk sabbin robobi daga sarkar samar da kayayyaki a shekarar 2021. Aiwatar da ruhin gaskiya da kare muhalli. Everlane yana haɓaka amfani da kayan da aka sake fa'ida, kuma an ƙaddamar da jerin ReNew kuma an ƙaddamar da su: kwalaben filastik miliyan 3 da aka jefar an sake haifuwa a cikin wannan jerin.

 

 

Michael Preysman, shi ne wanda ya kafa kuma Shugaba na Everlane. Bayan gane da rashin kudin-tasiri da kuma mai kyau-ingancin asali abubuwa a kasuwa, Na yanke shawarar kafa Everlane iri a 2011-kawo duniya masu amfani da jerin kudin-tasiri, classic zane, da kuma high quality-tufafi ,motsa jiki leggings da saman saiti da kayan haɗi. A lokaci guda, Everlane ya ɗauki yunƙurin nunawa da ƙarfafa masu amfani don fahimtar duk tsarin samar da samfur. Ta hanyar kawar da masu tsaka-tsaki da jajircewa don raba gaskiya da farashi da ribar kowane samfur guda ɗaya, Preysman ya zama fitaccen jagora a fagen tallace-tallace na gaskiya kuma mai kawo cikas ga ƙa'idodin masana'antar alatu na gargajiya.